Developed by Lowe's research team -- Lowe's Innovation Labs -- the new device is a full room, which Lowe's is calling the "Holoroom", seemingly a homage to Star Trek's "Holodeck". It's not clear whether there are an actual holograms involved or some alternative (e.g. a wearable display?). And unlike Star Trek's holodecks, you won't be able to physically experience the virtual reality with touch or smell.
DailyTech - Lowe's "Holoroom" Brings Holodeck, Home Improvement Dreams Closer to Reality