Best Buy is ready to take advantage of the restlessness of the current generation. Trade in your old game and they’ll give you a gift card to use in the store or on line. As an incentive to kick start their new program, this Sunday, August 29, if you bring in specific titles they’ll even kick in an extra $20 gift card towards specific titles.

One VP of Best Buy’s Home Entertainment Group concealed their real intent – to bring more consumers into their stores –behind the following statement: "The expansion of our trade-in program reaffirms our commitment to consistently pursue new ways to bring a better gaming experience to consumers." They are competing with a similar trade-in program instituted by Target. Both are now competing with GameStop, a gaming retailer that garners 31 percent of its sales from selling used games.