Bethesda's Peter Hines says good graphics are an integral part of creating immersion as well as a valuable marketing tool.

Speaking on the latest OXM podcast, the publisher's VP of marketing said: "There's a lot of people who say graphics don't matter. To them I usually say 'you're lying'.

"[People] will look at a screenshot and make a snap decision: 'that looks awesome', or 'I'm not interested'. So if you can make something look amazing just at first glance, it's so much easier to get them."