In the coming months the battle for the high-end graphic card market will certainly reach its peak point. Both of the major GPU manufacturers are planning on refreshing their high-end products in order to gain more popularity amongst the masses. While NVIDIA
will push forward their fastest product yet, the NVIDIA GeForce GTX 590, AMD
will certainly strike back with their best product, the AMD Radeon 6990. And the slight advantage is in the release date.
The coming battle will be very intense because of AMD
’s staggered launch strategy. Things have gone so that that AMD has supposedly decided to postpone their commercial release date of the AMD Radeon 6990 in order not to give NVIDIA
a chance to modify the design of their flagship GTX 590. This strategy has one point only, to give AMD the edge again in the higher segment. Although this segment does not generate much revenue, being able to boast that you make the fastest graphic card certainly adds to any company’s prestige and fame.
AMD Radeon HD 6990
NVIDIA is expected to release its GTX 590 in March and thus AMD have opted to release their Radeon HD 6990 just the following month, in April.
Due to the increasing number of processors that integrate a graphic chip inside them (Intel Core i5, Atom, AMD Zecate, etc.) most of the revenue generating lower end segment of the market has migrated to the CPU manufacturers in spite of NVIDIA and AMD’s best efforts. While this is not terribly bad for AMD as they do produce CPU’s with integrated graphics it is a bit of a downfall for NVIDIA. This slow but sure migration of entry level GPU’s in the CPU’s will surely add a dent in the revenues of both companies and at the same time it will intensify the battle for the mid-end and high-end segments of the market. On the downside if this strategy does pay off AMD will surely use it for their next generation of GPU’s and so will NVIDIA. This will only mean that we end users will have to wait more and more for the release of each generation.
NVIDIA GeForce GTX 590
The NVIDIA GTX 590 is expected to integrate dual GF110 GPUs with a combined 1024 CUDA cores and 3GB of DDR5 memory all tied together with the help of a 2×384-bit memory bus while the AMD Radeon HD Radeon 6990 will be equipped with no less than 3840 Stream Processors and a massive 4GB of DDR5 memory. You can find out more about the specs of the NVIDIA’s GPU’s by clicking here
and more about AMD’s GPU’s by clicking here
All in all it seems that the two major players in the GPU market, AMD and NVIDIA, will surely have a couple of hot months very, very soon.