Why is there so much love for the Titan style cooler on the 780 over the aftermarket solutions (EVGA ACX, Gig Windforce, MSI Lightning, etc)?? Yes, the Titan style cooler looks amazing, but the aftermarket solutions from the partners are significantly better in load temps without sacrificing noise, some actually quieter (although slight). Most reviews show the 780 reference @ around 80C on load, and the after market solutions are in the mid 60s on load. This is a big deal to me, as a cooler running card adds to its longevity, and more importantly, a cooler running card on load adds more OC headroom for those of us that can't afford to watercool the card. I was just curious of your thoughts. The plan, for me, is if I sell my 670 by pay day, I'm going to buy an EVGA 780 w/ ACX.