According to Ted Hsu, CEO of ASRock, the company plans on breaking into the mid and high end motherboard market. He added that in 2008, mid-range and high-end will account for around 35-40% of the company's motherboard shipments. The move comes after falling sales in the low-end segment. Hsu noted that the entry-level CPU market shrank to only 20% this year – and the company’s shipments would only continue to decline if nothing was done. Also noted was that the company’s close relationship with Asus will “not be directly impacted.”

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