Possibly as a result of Warner Bros, New Line Cinema's and and Universal's plans to drop the format later in the year, Toshiba has cut the prices of their third-generation HD DVD player lineup. Effective last Sunday, the entry-model HD-A3 now costs $149.99, down from $299.99 - the HD-A30, which previously cost $399.99, is now priced at $199.99 - and finally the high-end HD-A35 is now worth $299.99, down from $499.99.

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