Today, tech giant Samsung announced it’s jumping into the retail memory market, looking to make a big splash with new Samsung-branded memory cards. Expecting to capitalize on its market position as an industry leader, Samsung is launching an entirely new lineup of SD and micro-SD cards geared to mainstream, enthusiasts, and professionals with the Standard, EVO, and PRO models, a naming convention which appears to follow the company’s popular SSD lineup. With capacities ranging from 16GB to 64GB, and speeds up to a blistering 90mB/s, the products have been branded for easy recognition to consumers, easily identifying the difference between recommended phone, tablet, and camera uses, depending on your needs for various media uses.   Standard The Standard model offers solid mobile performance and is a must-have for mobile phones, tablets, point-and-shoot cameras and mid-range camcorders. It’s the smart choice for storing more music, photos, videos and apps. EVO The EVO model boasts ultra-high-speed performance and is the preferred memory card for your smartphones, tablets, full HD (FHD) camcorders and digital single-lens reflex (DSLR) cameras. Its ultra-fast performance brings you improved data transfer of more photos and videos on your mobile devices and high-resolution photo and video capturing on your cameras and camcorders. PRO The PRO model delivers extremely high performance speeds and reliability for premium smartphones, tablets, FHD camcorders and DSLR cameras. You can enjoy fast transfer speeds and a better user experience (UX) on your mobile devices and capture professional-quality photos and videos with your high-end DSLR cameras and camcorders. Samsung is also making a big effort to convey the security of your data, providing a new reliable 5-proof guarantee for your precious memories. No worries about losing your irreplaceable data because you dropped it, brought it through airport security, or left it in a hot car. Seems Samsung has you covered: Below is a chart which shows the main features and advantages of each model in the new Samsung lineup Be sure to keep an eye open at PureOC, as we’ll soon be testing some of these new Samsung memory cards, looking up close and personal to see how fast they are, and what model might best suit your needs.   For more information about Samsung Standard, EVO and PRO memory cards, visit www.samsung.com/memorycard      

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