I’m not saying Arctic’s new cooler is a Transformer, but I’ll admit that I sort of glossed over it when I saw news about it online. Let’s face it. Every company has some new reason that their latest product is great, but practical testing leads to gains that are virtually non-existent. Upon digging into what the features of the Freezer 33 eSports ONE cooler actually meant, I discovered that Arctic is onto some impressive design ideas here. Let’s talk about the fan first since the improvement is certainly impressive, but not as likely to make a huge change in practical cooling performance. Arctic developed a new motor that absorbs 95% of the vibration caused by being powered. Ideally, this will cut down on noise by a decent margin, particularly if the fan is well balanced. The larger benefit is in lifespan though, since the 4x longer service time allows Arctic to offer a 10 year warranty. The improvement that took a little digging into to see how it would work out was the new thermal coating. Optimized heat-dissipation is one of those marketing terms you start to let go in one ear and out the other, but this one has a pretty practical result. The Cooler Master Hyper 212 Evo rates at 180w TDP for cooling, yet the Freezer 33 has a 200w TDP capacity. Only testing can prove anything, but the thermal coating looks like it’s having a solid practical benefit. Arctic is listing the eSports ONE at $30 on their site which is very impressive. Cooler Master has been the king of this segment for a very long time, but I daresay the Freezer 33 has a much better aesthetic design and with better performance, it would be no-brainer as a top choice for a budget air cooler. Check out the link below for more info on Arctic’s site and we’ll catch ya’ later! https://www.arctic.ac/us_en/freezer-33-esports-one.html

Read the story in full here...