...said in a note to clients that Intel Corp. had massively slashed prices on Core i3, i5, i7 and Atom processors by 50% and also reduced pricing on certain chipsets by 15%...
http://www.xbitlabs.com/news/cpu/display/20100921223453_Intel_Reportdely_Slashed_Prices_on_ Atom_and_Core_Processors.html.

Its for the oems .. meh