LG has reached a significant milestone in its TV business with the launch of the 55EM9600. With this large-screen Organic LED (OLED) panel, the chaebol now has an early head start in the potentially lucrative OLED TV segment.

The 55EM9600 features a newly developed White OLED (WOLED) technology, which uses white together with standard red, green and blue (RG primary colors. According to LG, WOLED panels have the following key advantages compared with their RGB OLED counterparts.

Stronger color reproduction
More competitive pricing
Designed for larger screen sizes