Factory overclocked cards have become extremely popular of late. Almost all the GPU manufacturers have overclocked cards available, some even tampering with low-end cards. One reason this has proved popular with the GPU manufacturers is the positive effect it has on brand image. For example, there is a reason why when Nvidia has the fastest graphics card available, ATI will try and win back the performance crown even if it means overclocking their current top-of-the-line product by a mere 20 MHZ and calling it a ‘PE’ or as I predict in the future the ‘XTXTXTXX Edition’. It’s all linked to brand awareness. Having the absolute fastest card on the market has a trickling effect on the sales of the entire range, whether that is at the low-end or high.

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